CUSTOM MARKETING SERVICES
Advisory & Leadership Development
Start-up guidance, ongoing strategic coaching, and quarterly leadership sessions designed to build strong, high-performing marketing teams. As a long-time start-up executive and active advisor, I focus on what truly matters in early-stage marketing. We’ll meet regularly to tackle challenges, strengthen your brand, and shape a marketing roadmap that guides your creative teams and accelerates growth.
New Product & Program Launch
Strategy, positioning, acquisition, retention, and go-to-market execution for new products, platforms, and initiatives. After a career of building and launching ecommerce platforms and marketing programs, I know how to bring new products to market quickly and effectively. Together we’ll define your unique selling proposition, design acquisition and retention strategies tied to your goals and budget, and execute an action plan built for real results. Design. Execute. Launch. Analyze. Optimize. Rinse. Repeat.
Full-Stack Marketing Program Management
Long-term, fractional leadership where I build the marketing program, hire the team, lead cross-company alignment, and drive measurable results. On some occasions, I step in as an embedded marketing leader for long-term engagements. I build the program, hire the team, manage the board, and source partners—doing whatever it takes to drive results while establishing a strong, scalable foundation. These engagements typically run six to twelve months.
MARKETING BOOTCAMPS
MARKETING Strategy Bootcamp
We all feel like we have to jump on the bandwagon for new marketing and product roll-outs before we really think through if it is necessary. In this session we will do an internal and external audit of your marketing plan within the context of existing channels, and determine their effectiveness in your marketing mix. We will then facilitate a brainstorming with your team to look at alternatives, new opportunities and ensure you and your team are aligned with a comprehensive plan and strategy for the next phase of execution. We will then synthesize our plans and present an action plan for the team – or help you find outsourced partners to get the job done.'
Program Audit & Data Review > Innovation Brainstorming > Synthesis & Action Plan
QUARTERLY MARKETING PLANNING SESSION
Talent development is critical—and retaining your marketing leaders fuels long-term success. This quarterly program supports executives and marketers in house at your company in building strong budgets, teams, understanding retention drivers, and avoiding the cost and disruption of turnover. by providing support for your in house team, that may simply need help putting strategic plans together. Think of it as leadership coaching designed specifically for marketing organizations and providing coaching to your team, keeping them engaged, motivated and supported to move the business forward.
Marketing Leadership Training > Executive Coaching > Retention Programs